Is Natural Skincare Better?

Should Skincare be

Lulo Skin's ingredients come from nature, and we focus on organically harvested botanicals, but we don't claim to be 100% natural... why?

Many cosmetic companies sell products that claim to be natural, which in principle is good and preferred. However, it's essential to understand that the term "natural" has been abused and overused by the personal care industry because of its lack of regulation and the marketing hype around it.

A product can only be 100% natural if it hasn't been altered in any way, which is nearly impossible since some extracts and oils can only be obtained in a lab. Furthermore, any product that contains water (this can be water, aloe vera, flower waters) requires the use of preservatives to avoid bacteria, fungus and mold.

Effective preservatives that allow your products to last more than a week on the shelf without refrigeration have a synthetic component to them, and we are yet to see an "all-natural" preservative potent enough for shelf life.

Don't get me wrong, naturally derived and plant-based formulations are a safe and effective source of vital nutrients and antioxidants for the skin; that's why we use them. The issue is with the term "100% natural" because it's technically incorrect and is not standardized nor regulated by official entities.

This lack of regulation around what constitutes a "natural" ingredient for the marketing and labelling of personal care products confuses consumers and allows companies to greenwash their formulas. A brand can use just one or two natural ingredients and still put the word "natural" on its packaging.

Companies like ours that want to remain faithful to the closest definition of natural ingredients, use extraction and fermentation methods that respect the plant's integrity and restrict certain chemicals that can be toxic or irritant. But this is made by choice, and there is no way to check if other companies that claim to have "natural" ingredients are abiding by the same methods.

There is a hint, however: any organic ingredient has to abide by those methods in order to be certified, which is one of the reasons why we use certified organic ingredients.

Are Synthetic Ingredients Safe?

Just as not all foods are good for you (for example, too much sugar is bad!!), not all "natural" ingredients are good for you, either. In the same way, just because something comes from a lab or is synthetic, it doesn't mean it's bad! Let's set the record straight!

Science has evolved exponentially in the quest for safe alternatives to natural ingredients; in fact, some synthetic ingredients are so good at imitating nature, they actually do a better job!

Think about plants like the euphorbia; its sap is highly toxic and irritant to the skin and eye. The fact that it's natural doesn't make it safe. On the other hand, poisonous plants like the Abrus Precatorius are carefully processed in the lab to create antibacterial and anti-fungal remedies.

We are not against synthetic ingredients if they are safe, non-toxic and biocompatible with the skin. In fact, we use clinical ingredients that come from the lab, like collagen peptides, but we ensure that they are created with safe and non-toxic methods.

If you leave out safe synthetic ingredients, you are limiting your skincare to the very basic (nothing wrong with it, if all you want is moisturization and nutrition for your skin); however, if you really want to up your skincare game and add anti-aging properties, you have to get help from science to obtain the best of what nature and science can offer!

We decide which ingredients to put in our formulations based on efficiency, safety, and biocompatibility, not on buzzwords or trends. Don't let the marketing buzzwords confuse you!

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