Lulo’s ingredients come from nature, that’s a fact! But we don’t claim to be 100% natural... why?
Our focus is on natural ingredients and organically harvested botanicals, that’s a fact! But we don’t claim to be 100% natural... why?
Is natural skincare really better?
Whether due to dream fantasies or they don’t know about the research, lots of cosmetic companies sell products with ingredients that aren't really 100% natural or contain natural ingredients that are in fact a problem for the skin. On the other hand, just because an ingredient is synthetic doesn't make it bad for your skin either. Let's set the record straight!
Fruit and plant-based formulations are a safe and effective source of vital nutrients and antioxidants for the skin, however, the term “natural” is not regulated by official entities and became a marketing blurb.
Currently, there is no regulation around the labelling of skincare products. This can cause confusion, as a brand can use 1-2 natural ingredients and put the word “natural” on their packaging.
A product can only be 100% natural if it hasn’t been altered in any way, which is basically impossible when we talk about some extracts and oils that can only be obtained in a lab. However, there are extraction and fermentation methods that respect the integrity of the ingredient and avoid toxic chemicals in the process.
Any Organic ingredient has to abide by those methods in order to be certified.
That’s why we love organics!
Brands that claim to be “all” natural fail to acknowledge that they still need preservatives to avoid developing bacteria, and we are yet to see an “all-natural” preservative potent enough for shelf life (although, big improvements have been achieved in recent trials).
So here’s the fact: Any product that contains any amount of water (this can be water, aloe vera juice, flower waters) are almost never 100% natural because they need preservatives to avoid growing fungus, mold, and other harmful microorganisms that you need a microscope to see.
Effective preservatives that allow your products to last more than a week on the shelf without refrigeration generally have a synthetic component to them.
I am not saying there are no plant-based alternatives out there but with my own research at this time they are simply not as efficient or effective.
Just as not all foods are good for you (for example, too much sugar is bad!!), not all “natural” ingredients are good for you, either. In the same way, just because something comes from a lab, it doesn’t mean it’s bad!
Science has evolved exponentially in the quest for safe alternatives, in fact, some synthetic ingredients are so good at imitating nature, they actually do their jobs better!
We are not against synthetic ingredients if they are safe, non-toxic and biocompatible with the skin.
If you leave out safe synthetic ingredients, you are limiting your skincare to the very basic (nothing wrong with it, if all you want is moisturization and nutrition for your skin), however, if you really want to up your skincare game, and add anti-aging properties, you have to get help from science to obtain the best of what nature and science can offer!
We decide which ingredients to put in our formulations based on efficiency, safety, and biocompatibility, not on buzzwords or trends.
Don't let the marketing buzzwords confuse you!